![]() ![]() In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth-from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015-and was a first-hand witness to its evolution as an indelible global brand. ![]() Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. Receive an insider’s look at the evolution of one of America’s most beloved brands. Understand the positive impact of building a business based on biblical principles. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. ![]()
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